Have you noticed some innovations over the last few years when you walk into businesses or corporate buildings? Take junk food restaurants for example, most of the signs are digital and show off the latest value meals or animations on why their food is so tasty and the price is perfect. Or enter a clothes retail merchant and you’ll see plasma screens showing the latest fashion statements. Even places such as the airport or the DMV are applying digital technology to keep customers informed with interactive screens. Welcome to the field of digital signage.
In a nutshell, digital signage is an electronic digital display that shows various information, public interest messages, and advertising. These digital screens can be used on LCDs, plasma screens, or on digital panels that use low power LEDs.
So what is their purpose and why make use of them? Well, before digital signage, retailers, businesses, and other parties only had a static solution, signs that couldn’t change without some amount of effort. For example, fast food restaurants used letter panels on their tall signs that would promote their latest value dinner or big sale. To change the sign, someone would need to drag equipment out, climb and change the lettering for the following ad campaign by hand. If you go to any junk food eating place now, you are likely to see digital signage. Digital signage saves a lot of time and funds for businesses. For that same eating place that used to own a static sign and the diligence that went with it, now changing digital signage for the most up-to-date ad project takes a fraction of the time with a few keystrokes or upload of the adverting content.
There are a mixture of uses and applications where digital signage can be located. Advertising is a big market for digital signage in Los Angeles because its use is so simple. Also known as digital merchandising and captive audience networks, digital signage has the capability to be changed on the fly to be geared for the correct group. Perhaps a eating place will have digital signage that displays breakfast specials in the morning. That same eating house can then speedily change its digital signage to display the day’s lunch specials as it gets closer to noon.
Digital signage also can be called screen media or digital out-of-home and can likewise be of assistance for brand building and influencing patron behaviors. Grocery stores might use digital signage in cereal isles to display animations of kid’s favorite characters to influence the purchase of a certain brand.
Besides advertisement and entertainment, digital signage can likewise be employed for passing along details. Digital signage can be found around town, displaying the local news, weather, or calendar of community occasions. Companies may use digital signage to display corporate communications, health and security information, and other news. Even public places can use digital signage with interactivity TV’s to help people find directions or how to perform certain tasks.
As technology continues to improve and more and larger numbers of people become knowledgeable about digital signage, its potential to enhance our lives seems nearly boundless.
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